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Consoles can no longer compete with PC - cucubelu - Sep 28 2013

From the horse's mouth. Let cry the console nerds...

NVidia VP: Console Graphics Cannot be Better Than PC Anymore


September 27, 2013 - 6:03am
NVIDIA's Senior Vice President of Content and Technology, Tony Tamasi, believes that it has become impossible for consoles to offer better graphics quality than PC; not even at launch.

"It's no longer possible for a console to be a better or more capable graphics platform than the PC," he told Australia's PC Power Play. "I'll tell you why. In the past, certainly with the first PlayStation and PS2, in that era there weren't really good graphics on the PC. Around the time of the PS2 is when 3D really started coming to the PC, but before that time 3D was the domain of Silicon Graphics and other 3D workstations. Sony, Sega or Nintendo could invest in bringing 3D graphics to a consumer platform. In fact, the PS2 was faster than a PC."

"By the time of the Xbox 360 and PS3, the consoles were on par with the PC. If you look inside those boxes, they're both powered by graphics technology by AMD or NVIDIA, because by that time all the graphics innovation was being done by PC graphics companies. NVIDIA spends 1.5 billion US dollars per year on research and development in graphics, every year, and in the course of a console's lifecycle we'll spend over 10 billion dollars into graphics research. Sony and Microsoft simply can't afford to spend that kind of money. They just don't have the investment capacity to match the PC guys; we can do it thanks to economy of scale, as we sell hundreds of millions of chips, year after year."

"The second factor is that everything is limited by power these days. If you want to go faster, you need a more efficient design or a bigger power supply. The laws of physics dictate that the amount of performance you're going to get from graphics is a function of the efficiency of the architecture, and how much power budget you're willing to give it. The most efficient architectures are from NVIDIA and AMD, and you're not going to get anything that is significantly more power efficient in a console, as it's using the same core technology. Yet the consoles have power budgets of only 200 or 300 Watts, so they can put them in the living room, using small fans for cooling, yet run quietly and cool. And that's always going to be less capable than a PC, where we spend 250W just on the GPU. There's no way a 200W Xbox is going to be beat a 1000W PC."


RE: Consoles can no longer compete with PC - Hamaerox - Sep 29 2013

:O Mind blown! Totally agree too!


RE: Consoles can no longer compete with PC - cucubelu - Sep 29 2013

It has always been true, but it has never been officially stated by a large gaming company, and coming from NVIDIA, this is gold. I have noticed how much their statements this year all have been leaning on "How great PC is in comparison to everything else". So a VP taking this step is a positive thing, and hopefully some of them exclusive gaming companies for the consoles will open their eyes to see they have a lot more options on a PC than a "console only game".

Now also recent news is how much Nvidia has embraced Steam, and their projects, latest ones being OS and their "Console" Steam for the living room. I hope these two companies continue such a partnership, and thus showing gaming companies such as EA that trying to be on their own never really goes anywhere when comparing to what Steam can offer video gamers. I am hoping EA realizes their mistake and just takes the nose dive loss in origin.

Anyways ... Nvidia makes me proud!


RE: Consoles can no longer compete with PC - Hamaerox - Sep 29 2013

I wouldn't doubt steam becoming a much larger company and teaming up with Nvidia to make more gaming items; such as, TV's, computers, laptops, and much more. The new OS from steam is what I'm wating for <.<