That's not what I was doing at all... you must have started ignoring me halfway through my first post here.  What I'm really saying is, the graphics to content ratio is disproportionate. The meme isn't necessarily related, I was just making a remark about how they snuck in the meme as a measure of compensation.  But they probably didn't intend for it to become a meme... although they had to be aware that having everyone say that same thing would be noticed by the players eventually... could have been intended as a kind of viral marketing thing.